How to Start Fashion Blogging on Instagram: 10 Easy Steps

Did you know that a whopping 81% of Instagram users use the platform to research products and services?

Instagram has totally changed the game for fashion lovers. It’s not just a place to share pretty pictures anymore – it’s become a full-blown fashion blogging platform.

With over a billion active users, learning how to start fashion blogging on Instagram could be the perfect spot to show off your style, connect with other fashion enthusiasts, and even make some money doing what you love.

But how exactly in fashion do you start a blog on Instagram?

Well, you’re in luck! I’m going to walk you through everything you need to know to kick-start your journey as an Instagram fashion blogger. We’ll cover picking your niche, setting up your account, creating killer content, and so much more.

By the end of this guide, you’ll be ready to start a fashion blog and grow it successfully.

Let’s start with the basics of how to start blogging on Instagram. First, you’ll need to create a dedicated Instagram account for your fashion blog.

Choose a catchy username that reflects your style and personality. Then, switch to a business account – this will give you access to helpful tools and insights. Next, craft an eye-catching bio that tells people who you are and what your blog is all about.

Don’t forget to add a profile picture that shows off your fabulous self!

Defining Your Fashion Niche

When creating your Instagram fashion blogs, finding your niche is key. Think about what makes your style special. Are you all about vintage finds? Crazy for sustainable fashion? Or maybe you’re the queen of budget-friendly looks?

Whatever it is, embrace it!

Many fashion bloggers just jump right in sharing random fashion styles. But to be successful you need to target a niche market. You can focus on creating a high fashion blog, or a Sustainable fashion blog, or covering fashion startups.

It doesn’t matter what niche you choose, all that matters is creating high-quality content.

Researching Popular Fashion Niches

Take some time to explore different fashion blog examples.

Look at what other fashion bloggers are doing, but don’t just copy them. Instead, use their ideas as inspiration to create something totally you.

Some popular niches include:

But, this is very important; there’s only one you in this world, so let your personality shine through!

Finding Your Target Audience

Now, you have figured out the niche market you want to target. But, knowing your audience is super important for your fashion blog.

As an Instagram blogger, you need to know who are you talking to with your fashion blog posts? College students looking for affordable style tips? Working professionals who want to spice up their office wear? Fashion enthusiasts interested in the latest trends?

Defining your target audience will help you create content they’ll love.

Think about:

To build successful fashion blogs, understanding your audience will help you tailor your social media posts and fashion content to grow a loyal following.

Setting Up Your Instagram Account

Of course, you can’t be an Instagram fashion blogger without an account.

Now let’s get your Instagram account looking fab so we can go ahead to dominate the fashion industry! Here are some detailed tips:

Creating a Business Account

Why Instagram is better than other social media platforms is that it already has an audience who love great visuals. It’s better than other platforms because it was built on photos and videos which is perfect for fashion blogging

As an Instagram blogger, you don’t need a personal account. You need to switch to a business account to access Instagram Insights.

This tool gives you valuable data about your followers and how your posts are performing. To switch:

Go to your profile and tap the menu icon

Select “Settings”

Tap “Account type and tools”

Choose “Switch to Professional Account”

Select “Business”

Now, you’re done setting up your Instagram business account. Next,we look at crafting an engaging Instagram bio.

Crafting an Engaging Bio

So you have created a business account, let’s start setting up and optimizing your account in such a way that will help us grow our fashion blogging business.

Let’s start with your Bio. This is your chance to make a great first impression. Here’s what to include:

Choosing a Profile Picture

Before you start writing and creating content, there are other things you need to do first. After optimizing your Bio, you need to pick a clear, stylish photo that shows off your personality.

It could be:

When it comes to Instagram fashion blogging, your account is like your digital fashion storefront. So make it look good!

Developing Your Content Strategy: Plan for Success

Now comes the fun part – planning what you’re going to post! Many fashion bloggers often neglect this step, thinking it’s not necessary but this can make the difference between building a successful fashion blog and quitting.

A solid content strategy is key to Instagram’s success.

Types of Fashion Content for Instagram

Here are some ideas for your fashion blog posts:

Outfit of the day (OOTD) shots

Styling tips and tricks

Behind-the-scenes peeks at your fashion world

Reviews of fashion products you love

Trend reports

Fashion hauls

Outfit transitions (great for Reels!)

Style challenges

Mix it up to keep your feed interesting!

Creating a Consistent Aesthetic

When it comes to creating quality content, Your Instagram feed is like your fashion portfolio. Successful fashion influencer knows that creating a visually appealing feed is super important.

Here’s how:

Planning Your Posting Schedule

Consistency is key when it comes to growing your fashion blog. Try to post at least once a day, but don’t stress if you can’t manage that at first. Quality is more important than quantity!

Tips for creating a posting schedule:

As a fashion blogger on Instagram, you need to take note of this: It’s better to post consistently a few times a week than to post every day for a week and then disappear!

Photography and Styling Tips

Great photos are the heart of any successful Instagram fashion blog. This is how fashion and style influencers build successful fashion blog.

But, you don’t need fancy equipment to take great photos for your fashion blog. A smartphone with a good camera can work wonders if you know how to use it!

Essential Equipment for Fashion Photography

While you can start with just your phone, here are some tools that can up your photo game:

1. Ring light for even lighting

2. A tripod for steady shots

3. A Bluetooth remote for easy self-portraits

4. Editing apps like VSCO or Lightroom Mobile

Composition Techniques for Outfit Photos

If you have decided to start a fashion blog, here are some tips to make your photos pop:

Styling Tips for Eye-Catching Looks

So, depending on the niche you have chosen for your fashion blog, when it comes to styling, just have fun with it! Here are some ideas:

Also, your unique sense of style is what will make your fashion blog stand out. It might be street style or the latest trends but there’s always a way to make it unique.

Mastering Instagram Features

Instagram is always adding new features, and using them can help your fashion blog grow a large following. Here’s how to make the most of them:

H3: Utilizing Instagram Stories Effectively

Instagram Stories are perfect for:

Use features like stickers, music, and filters to make your Stories more engaging.

Leveraging IGTV for Longer Content

IGTV is great for:

Also, it’s important to create an eye-catching cover image for your IGTV videos to help catch your audience’s attention.

Using Reels for Trend-Based Content

With the rise of short-form content on social media, you can use Reels to reach more of your audience easily since Instagram is already pushing this feature.

Reels are perfect for:

Use trending music and hashtags to increase your Reels’ visibility and boost your reach on social media.

Growing Your Following: Build Your Fashion Tribe

Growing a large following takes time, People follow you if you have valuable insights that are unique.

So, here are some detailed tips to help you along:

Using Relevant Hashtags Strategically

Hashtags help people find your content. Here’s how to use them effectively to reach the right people:

Engaging with Your Audience and Other Fashion Bloggers

If you want to start a fashion blog that has a huge possibility of becoming successful, you need to build relationships.

Building relationships is key to growing your fashion blog. Try these tactics:

Collaborating with Other Instagram Fashion Influencers

Collaboration can help you reach new audiences. Here are some ideas:

Building Your Personal Brand

Your personal fashion brand is what makes you stand out from other fashion bloggers on the social media platform.

Here’s how to build a strong fashion brand:

Developing a Unique Voice and Personality

Your voice and style need to be the same across all social media accounts, this enables your audience to immediately identify you in any social media platform.

Consistency Across Posts and Stories

Creating a Recognizable Visual Style

Here are the right steps to creating a recognizable fashion brand across platforms:

How to Start Fashion Blogging on Instagram

Once you’ve built up a following, you might be wondering, “How much do fashion bloggers make on Instagram?” Well, there are several ways to make money:

Sponsored Posts and Brand Collaborations

As your audience continues to grow, fashion brands will start to reach out to you for sponsorships. They can give you free clothing to review, etc.

But here’s how to make money through sponsored posts:

Affiliate Marketing for Fashion Products

Another great way to make money from your fashion blog is by promoting an affiliate program.

Here are quick tips to do it effectively:

Creating and Selling Your Own Products or Services

This method might require extra cost. It’s capital-intensive in the fashion industry especially if you’re designing your own fashion line. But if you can, it can be a great way to make money as a fashion influencer such as @chiaraferragni, etc.

Even with the right strategies, you need to know that building a successful fashion blog takes time. Focus on creating great content and connecting with your audience first, and the money-making opportunities will follow.

Staying Current in the Fashion Industry

The fashion world moves fast, so it’s important to stay up-to-date. Here are some ways to keep your finger on the pulse:

Following Fashion Magazines and Influential Bloggers

This is very important if you’re serious about growing your fashion blog and making money from it. This will help you catch the latest fashion trends so quickly and also learn important styling tips, etc.

You will need to:

Attending Fashion Events and Shows

This is simple and straightforward, you’ll need to:

FAQs

My Final Thoughts

Starting a fashion blog on Instagram is very exciting if you’re a creative person and love fashion. It’s a chance to express yourself, connect with other fashion lovers, and maybe even turn your passion into a career.

You just need to have fun, and be true to yourself. This helps to spark your creativity.

Your unique style and personality are what will make your fashion blog shine. So here are some final tips to keep in mind:

Now you have all it takes to start a fashion blog and make money from it.

So, tell me, where do you want to start from? What’s your biggest challenge when it comes to fashion blogging on Instagram? Or if you’ve already started, what’s your best tip for new bloggers?

Let me know in the comments below.