How to Use Blogging to Market Your Business: 5 Little Known But Proven Strategies

If you have seen some businesses online that easily attract customers without effort, 

You might be asking, what’s their secret? 

Well, I’m about to let you in on a marketing strategy that could blow up your business.

You guessed it, “Blogging.” 

But not just any blogging – strategic, purposeful business blogging that turns your website traffic into new customers.

We’ll discuss business blogging and uncover how to use blogging to market your business effectively. 

Trust me, by the end of this, you’ll understand how to set up your business blog effectively.

What is Business Blogging?

But, what exactly is business blogging, and why should you care? 

It simply means the act of creating and publishing high-quality and engaging content on your business blog regularly. 

But it’s so much more than just creating valuable content about your products or services.

Business blogging is a powerful marketing tool that helps you connect with your audience, showcase your expertise, and boost your online presence, just as Hootsuite is using to promote its social media tools. 

It’s like having a conversation with your prospective new customers, even when you’re fast asleep!

Now, you might be wondering, “How do I use blogging to market my business?” 

Great question! Here’s a quick, easy-to-understand answer:

To use blogging to market your small businesses, start by creating helpful, engaging quality content that addresses your target audience’s needs and questions. 

Share company news, and your industry knowledge, offer solutions to common problems, and showcase your quality product or services in action. 

Publish valuable engaging content regularly, promote your blog posts on social media accounts, and optimize for search engine results to attract more traffic to your site.

See? It’s not rocket science. 

But there’s a lot more to unpack, so let’s keep going!

The Power of Blogging as a Marketing Channel

You might be thinking, “Sure, blogging sounds nice, but does it really work?” 

Let me tell you, the numbers don’t lie. According to HubSpot blog, businesses that blogs get 55% more website visitors than those that don’t. 

And get this – companies with blogs produce 67% more leads per month. That’s crazy, and the way we now have the ability to use AI for blogging it is just going to get a whole lot better… and easier.

That’s nothing to neglect. Many small businesses are using blogging to boost their business growth and online presence.

But why is business blogging so effective? 

It’s all about providing value. When you consistently publish helpful, relevant, and fresh content, you’re not just selling – you’re building relationships. 

You’re becoming a trusted resource in your industry. 

And trust me, when people trust you, they’re much more likely to buy from you.

Blogging vs. Other Marketing Channels

Now, I’m not saying you should neglect other forms of digital marketing. 

Far from it! 

But here are some unique advantages of blogging:

Key Benefits of Business Blogging 

Alright, let’s break down the major benefits of having business blogs. Trust me, there are a lot!

Boosting Your Online Visibility

Every time you publish fresh content, you’re creating a new indexed page on your business blog. 

That’s another opportunity for your business to show up in the search engine results page. 

The more high-quality content you produce, the more chances you have to be found online.

Becoming an Industry Expert

This is surely one of the major benefits of blogging because when you consistently share valuable insights and information, you’re not just attracting visitors,

You’re positioning yourself as a thought leader in your industry. Just like I am doing in the photo above at a digital marketing conference in the USA.

This builds trust with your audience and can lead to more business opportunities.

Driving Traffic to Your Website

Blogging helps drive organic traffic to your website. 

If you distribute content that answers frequently asked questions and addresses their pain points, 

You’re more likely to attract people who are genuinely interested in what your business offers.

Building Trust with Current and Potential Customers

Blogging allows you to share your knowledge and provide value before asking for anything in return. 

This builds trust and credibility, making potential customers more likely to choose you when they’re ready to buy.

How to Use Blogging to Market Your Business

Now that you’re sold on the idea of blogging (and I hope you are!)Let’s talk about relevant content strategy. 

Because let’s face it, randomly posting about whatever crosses your mind isn’t going to cut it.

Setting Clear Goals for Your Business Blogs

Before you start creating content and building your blogging business, ask yourself: 

What do I want to achieve with my blog? 

Maybe you want to increase website traffic, generate more leads, or establish yourself as an industry leader, get more customers, and repeat business. 

Whatever your goals, make sure they’re specific, measurable, and aligned with your overall business objectives.

Identify Your Target Audience

Who are you writing for? Get crystal clear on your ideal reader. 

What are their pain points? What questions keep them up at night? What social media sites are they using?

The better you understand your audience, the more effectively you can create a content strategy that resonates with them.

Creating an Editorial Calendar

Consistency is key in blogging. 

It helps you plan your relevant content creation in advance, to make sure you cover various topics in the same category and maintain a regular publishing schedule. 

It’s like a roadmap for your blog – trust me, it’ll save you a lot of time and headaches down the line!

Aligning Blog Content with Overall Marketing Strategy

Your blog shouldn’t be a stand-alone. 

Make sure your blog content supports your broader marketing goals and aligns with your other marketing strategy including social media sites.

This creates a cohesive brand message across all marketing channels and social media accounts.

How to Create High-Quality Blog Content

Now we’re getting to the good stuff – actually creating your blog posts. This is where the magic happens!

Let’s begin with the first thing you need to do before creating any blog post.

Understand Your Audience’s Needs

Remember that target audience we talked about earlier? 

Now’s the time to put that knowledge to use. 

Create content that directly addresses their needs, challenges, and interests. 

The more relevant and helpful your content is, the more likely your readers are to keep coming back for more.

Answer Frequently Asked Questions

One of the easiest ways to come up with blog post ideas is to answer the questions your customers frequently ask. 

Not only does this provide value to your readers, but it can also save you time in customer service down the line.

Show Your Industry Expertise

Don’t be shy about sharing your knowledge! 

Your blog is the perfect platform to demonstrate your expertise and establish yourself as a go-to resource in your industry. 

Share insider tips, offer unique insights, and don’t be afraid to have an opinion on industry trends.

Balance Promotional and Informative Content

While it’s tempting to use your blogs as a platform to constantly promote your business products or services, resist the urge. 

A good rule of thumb is the 80/20 rule – 80% of your content should be informative and valuable, while 20% can be more promotional.

How to Integrate Blogging with Other Marketing Efforts

As we discussed before, your blog shouldn’t stand alone. It should be a key part of your overall digital marketing or even traditional strategy. 

Let’s look at how to make that happen.

Collaboration with Social Media Marketing

Your blog and social media efforts should go hand in hand. 

Share your blog posts on your social media platforms to drive traffic back to your website. 

You can also use snippets from your blog posts to create engaging social media posts.

Use it to Support Your Email Campaigns

Your blog content can really support your email marketing. 

Use blog posts as the basis for your newsletters, or create email series based on popular blog topics.

That means you can pick one of your popular blog posts and break it down into sections, and each section can be a single email in the campaign.

This really works because it provides value and you can also drive traffic from the email to your blog. That’s a win-win.

Repurpose Blog Content for Other Channels

Don’t let your blog posts be one-hit wonders. 

Repurpose your blog content into other formats – turn a how-to post into a video tutorial, or expand on a popular post to create an ebook or webinar.

Strategies for Growing Your Blog Audience

Creating great content is just the first step in building a successful business blog. 

Now, let’s talk about getting more eyeballs on your blog.

Optimize Your Blog Posts for Search Engines

Search engine optimization (SEO) is important for getting your blog posts found online. 

Search engines crawl through blogs and they try to understand what the business blogs are all about, and if it was optimized perfectly, you can show up in the search engine rankings.

Use relevant keywords naturally throughout your posts, optimize your meta descriptions and title tags, and make sure your website is mobile-friendly.

Every new business blog needs to start link-building to increase its authority from the start.

Engage with Readers in The Comments

Don’t ignore your comment section! 

When you respond to comments, it shows that you value your readers’ input and can also lead to interesting discussions that are valuable for your business. 

It’s also a great way to build a community around your blog.

Encourage Your Reader to Share on Social Media

Make it easy for readers to share your content by including social sharing buttons on your blog posts. 

You can also directly ask readers to share your content if they find it valuable.

Start Building Your Email Subscriber List

You can offer a newsletter sign-up on your blog to capture email addresses, Or you can give away something for free in exchange for their email.

You can then use email marketing to notify subscribers about new blog posts and keep them coming back to your site.

How to Measure and Improve Your Blog Performance

Last but not least, let’s talk about tracking your blog’s performance and making it even better. 

That’s the secret to making sure your blog keeps growing.

Key Metrics to Track

Keep an eye on metrics like website traffic, time on page, bounce rate, and conversion rates. 

These can give you valuable insights into how your blog is performing and where you might need to make improvements.

Learn How to Use Analytics Tools

Tools like Google Analytics can provide a wealth of information about your blog’s performance. 

So learn how to use this marketing tool and the insights to understand what types of content resonate most with your audience and improve your content strategy.

Always A/B Test Your Headlines and Content Types

Don’t be afraid to experiment with this. No one knows everything.

Try different types of headlines, content formats, or posting schedules to see what works best for you. 

You need to understand that what works for one business might not work for another, so it’s important to find what resonates with your specific readers.

My final thoughts

A business blog isn’t just a website for businesses anymore – it’s something you must have and should be a major part of your marketing strategy. 

It’s a powerful way to connect with your audience and help them by sharing your knowledge, solving their problems, and getting real business results. 

You have seen the stats, if you don’t start your business blog, you’re going to be crushed by the competition. So you need to learn how to use this marketing tool.

So let me ask you a question. Have you tried using blogging to market your business? What challenges have you faced? 

Or if you’re just getting started, what questions do you have? 

Let me know in the comments below.