What is The Point of Blogging in 2024

With over 600 million active blogs on the internet, you might be thinking, how will your new blog ever grow? What’s the point of blogging in 2024?

Do readers still actively read blog posts?

I have been creating blogs and writing blog posts for a long time, and I can say without a doubt…. blogging is far from dead.

In fact, it’s a powerful marketing tool for both individuals and businesses. If you’re looking to build a brand, drive traffic to your website, or even earn a full-time income, blogging can be the best marketing strategy—provided you have good writing skills (not really even so much anymore).

So, what exactly is the point of blogging in 2024?

I would love to answer that question in much detail, so let’s get started.

What is the Point of Blogging?

The purpose of blogging comes down to a few key elements: becoming a thought leader in your industry, creating a brand, driving an engaged audience to your site who are interested in reading your blog posts, and creating opportunities to make a living.

While the purpose of a blog might differ from one blogger to another—whether you’re thinking about starting your first blog as a hobby or maybe looking for an extra side income—these 5 reasons below tend to be the primary reasons for individuals and businesses to start a blog.

Building a Personal Brand in Your Industry

One of the primary reasons people start a blog is to establish themselves as an expert in certain topics within a particular industry or niche.

If you own a blog, and consistently share your unique ideas, experiences, and perspectives through a blog post, you can position yourself as an authority on the topics you write about.

This is why 2024 is the best time to own a blog.

With so many gurus, and courses, and experts, it can be challenging to stand out from the noise. A good blog allows you to showcase your expertise, build credibility, and build a loyal following of readers who trust your advice and perspectives.

For many bloggers, this is the main purpose of a blog and I agree. I believe a blog is a platform to share your story, your passions, and your unique approach to the world. And with that, you can create a strong brand that resonates with your target audience and sets you apart from the competition.

For example, let’s say, Sarah, a passionate nutrition and wellness blogger, started a blog, let’s call it “Healthy Habits,” and through her blog, she managed to establish herself as a trusted voice in the health and fitness industry.

Maybe she’s a fitness trainer and was tired of seeing all the crappy blog content people who are not even active in the industry put out there misleading people.

If she consistently shares her knowledge, and her experiences, of course, people would notice and she can build an online community of readers who turn to her for guidance on everything from meal planning to mindfulness.

For Sarah, blogging is more than just a platform to publish information, or show off your writing skills, it’s a powerful way for her to connect with like-minded individuals who in this case is her target audience.

For Sarah, the point of blogging isn’t just to make money or become popular on social media – it’s about using her ideas to make a positive impact on the lives of her readers. And in a world where people are actively searching for a genuine, relatable voice, I think this is one of the best reasons to start a blog.

Driving Traffic and Engagement to Your Website

Another key purpose of blogging in 2024 is to drive traffic and engagement to your site. There’s nothing that makes me more than seeing people click on my links and come over to my blogs.

High-quality, SEO-optimized blog content can be a powerful tool to help your site rank in search engines like Google, driving more potential customers or clients to your website if you’re a business blog.

Think about it – when you’re searching for information on a particular topic, what’s the first thing you do? You likely head to Google and start scrolling through the results, hoping to find a link to a good blog post that answers your questions.

So, by creating blog posts that are optimized for search engines, you increase the chances of your website ranking and reaching a wider audience.

But it’s not just about getting people to click on your link and read your blog posts, it’s also about having a good blog post that makes them want to engage and interact with your blog content.

And it’s very possible if you create valuable content on a regular basis, and encourage readers to comment, and share.

This is how blogging can help you build deeper relationships with your audience and a more loyal community of supporters.

For businesses, this type of increased website traffic and engagement can mean a lot of things, such as marketing, increasing your presence online, they can make money through selling their products and services, lead generation for email marketing, and so much more.

A successful business blog can be a powerful tool to help take a business to the next level.

Take Russell Brunson for example, when he started online, I always considered myself as one of his first followers but then he usually focused heavily on video content and YouTube.

He’s not a blogger, although he loves marketing but his company wasn’t frequently updating their blog.

Now if you check out his blog on Clickfunnels, you will see that they started blogging back in 2015. If one of the best marketers in the world still blogs in 2024, what does that tell you?

Traffic.

Traffic is everywhere, and if you write a good blog post, optimize it, promote it on social media, and link it to the originally published content, you will definitely tap into some of that traffic for your site.

People want great content, so to get traffic, promote your blog on all social channels to drive traffic through your links back to your website.

Monetization: Make Money With Your Blog

For many bloggers, the main goal is to turn their passion into a profitable online business. And in 2024, there are lots of opportunities to make money from your blog.

There are lots of methods to choose from, such as advertising, sponsorships, affiliate marketing, and selling digital products. My best monetization strategies have always been advertising, affiliate marketing, and digital products like online courses.

In my experience, they’re the most sustainable way to make money with your blog but you can be creative and find a great opportunity that is unique to your business blog.

As you can see there are countless ways for bloggers to earn income through their content. If you build a big audience and a strong brand identity, Your blog can generate consistent revenue streams and passive income.

Of course, turning a blog into a profitable business requires strategy and a deep understanding of your target market.

But for those who are willing to put in the time and effort, blogging can be a highly lucrative business – one that allows you to turn your creativity, passion, and expertise into passive income.

Consider the case of Lisa, a friend of mine, a motivation and lifestyle blogger, she has managed to turn her blog into a five-figure-a-month business.

She makes money from her blog through a combination of sponsored content, affiliate partnerships, and her own online store, Lisa has been able to monetize her blog in a way that fits with her passions and resonates with her audience.

I had a quick interview with her for this post and here is what she has to say “When I first started blogging, I didn’t have any huge plans to turn it into a full-time career, blogging wasn’t a thing back. I just love to write lol,”

“But as my audience grew, I discovered that I can actually make money from this, I realized that it’s possible to turn my blog into a profitable business and I decided to go all in.”

For Lisa, the point of blogging wasn’t about the money at first – it’s about the freedom and flexibility that come with being her own boss.

Now, her blog reaches thousands of readers each month and generates passive income, she’s been able to create a lifestyle that she loves that also supports her long-term goals.

“Blogging has given me the opportunity to do work that I’m truly passionate about, on my own terms, it has allowed me to build a career that feeds my creative spirit while also being financially free. And that, to me, is the real purpose of blogging.”

The Benefits of Maintaining a Blog

Now, beyond the primary purposes of branding, traffic generation, and monetization. When you create a blog , there are countless other benefits of maintaining a blog in 2024.

We’re just going to go through a couple of them here to help you understand why you need to start a blog:

Boosting Your Online Presence

If you have a personal blog, and you consistently have good ideas, write and publish high-quality, SEO-friendly, helpful blog content on your site on various topics, you can improve your website’s search engine rankings and make it easier for your target audience to find you online.

This can lead to increased visibility, more website visitors, most importantly, people can click on your link and buy the product.

The Future of Blogging: Trends and Considerations

So what does the future have for new blogs in 2024 and beyond, it’s clear that the way we write blogs will continue to change, as we have seen Google change their algorithm so many times just in the last few years.

I will be sharing with you some key trends and considerations to keep in mind, and they include:

The Rise of AI and Automation

Don’t be scared. AI won’t replace bloggers.

But, although the main purpose of a blog will remain the same, which is people sharing their stories, and expertise, the use of AI tools and automation will be used more in the content creation process.

Bloggers will need to find the right balance between using these technologies to assist them and help them write a blog post faster while maintaining a genuine voice and not just using AI to pump out content.

Already, we’re seeing lots of generative AI and content creation tools that can help bloggers speed up their workflows and boost their productivity.

But this is just the beginning, as these technologies continue to become better and better, bloggers need to be careful to avoid abusing it.

If you own a blog in 2024, it’s going to become even more and more important to retain your authentic and unique voice if you want to stand out from the competition.

Search Engine Optimization

Search engine optimization will continue to be an important aspect of building a successful blog in 2024, but the specific strategies and tactics required to achieve visibility will likely change as Google’s algorithm and other search engines continue to change.

Bloggers will need to stay informed and ready to optimize their content for the search engines of the future.

I have seen a lot of people’s sites get hit by the latest Google Algorithm update, and I believe there’s more to come in the future.

Actually, Sarah’s blog was hit, let’s hear what she has to say.

“One thing that’s certain is that the SEO will continue to change, I’m fairly good at SEO and I know everything about it but my site was still affected”.

“What works today might not work tomorrow, and we have to live with that. So it’s important that bloggers stay on top of the latest trends, news, updates, and not be afraid.

This recent update taught me a lesson, no one is above Google. we need to continue adapting and updating our blog post, that’s all I have to say”

For bloggers who are able to keep up with these changes, they might have their blogs hit by the next update. it really sucks.

Multiple Income Streams

As the internet continues to grow, more ways to make money from your blogs will be discovered.

In addition to traditional display ads and affiliate partnerships, bloggers may start creating new income streams like e-commerce, subscription-based services, an online course, and even blockchain-hosted platforms.

No one knows where things are headed.

The days of relying only on display ads or affiliate marketing are soon to be over, smart bloggers in 2024 will need to be creative when it comes to making money from their blog posts.

That might include launching their own product lines which many creators have started doing in the YouTube space, we will soon start seeing more blogs doing that, offering premium subscription services, or even testing new technologies like cryptocurrency and NFTs.

By diversifying their income streams, bloggers can overcome the risk of over-reliance on any single monetization strategy, which is very important in building a more sustainable online business.

Visual and Multimedia Content

You must have heard of short attention spans, and overstimulating content. For bloggers, the need for visually compelling content will only continue to grow.

Bloggers will need to include elements like high-quality images, videos, and interactive elements to captivate and retain their audiences.

The written word will always have a place in the world of blogging, but in order to truly stand out in 2024, bloggers will need to embrace the power of visuals in storytelling.

It doesn’t matter if you’re just showcasing your product features through a quick video tutorial or creating engaging, blog posts filled with images to help your audience understand even better, It’s more important now than before to retain reader attention.

Because there are so many distractions out there on the internet, you need to make it worthwhile for the readers to spend time reading your blog post rather than going on social media to watch a new comedy video on YouTube or Facebook.

FAQ: What is The Point of Blogging in 2024

Final Thoughts

As you can see, the point of blogging in 2024 extends far beyond simply sharing your thoughts and opinions with the world.

If you’re looking to establish yourself as a thought leader, drive traffic to your website, or generate a sustainable income stream, blogging remains a powerful marketing tool to achieve your goals.

Of course, the world of blogging is constantly changing, and those who succeed will be the ones who are willing to adapt and innovate.

But for those with a passion for storytelling, a desire to share their expertise, and a drive to build meaningful connections with their audience, there will always be a place for them as bloggers because those types of blogs will continue to get visitors for years to come.

So, if you’re scared of starting a blog in 2024, or if you’re simply looking to boost your online presence, I encourage you to consider the power of blogging.

Who knows – it just might be the key to taking your business, and your relationships to the next level.

Now, I’m curious to hear from you. If you have further questions about how to get started, let me know in the comments below.